Shutterfly

With the Wedding Paper Divas brand becoming a collection under the Shutterfly umbrella, current customers needed to be informed about the changes that would be happening. A set of emails was created to send out to existing customers to give them the choice to opt-in/out of becoming a Shutterfly customer and utilizing the brand’s offerings.

Even though the email was being sent by Shutterfly, the overall design needed to look modern and clean like The Wedding Shop branding, but also embody a high elegant look and feel of Wedding Paper Divas brand.