Student Work
Some conceptual projects that were created for my graduating portfolio.
Expedition Asia
A brief travel catalog introducing a particular location to those desiring a vacation without any knowledge of the specific destination. The issue being exhibited was created to advertise Tokyo, Japan. The target audience is middle-aged adults looking for an adventure in Asia. The photo imagery dominates the visual hierarchy supported by the text. Stock photography was used in this piece of work.
Enpitsu Graphite Pencils
Label and packaging designed for Enpitsu graphite pencil set. The drawings are used to attract fine artists and cartoonists. The box, which encases the pencils for storage, becomes two separate desktop containers for holding the drawing utensils. The labels feature original illustrations.
Cherry Blossom Festival
A poster and promotional material produced for San Francisco’s Cherry Blossom Festival, targeting an audience of teenagers and young adults. The color scheme reflects the Sakura blossoms being celebrated. The postcard is a mailer sent out to the residents to promote the event. To continue encouraging more people to attend the grand event, volunteers are given a T–shirt to wear.
International Food Magazine
An abridged read introducing different types of food and cuisines from all over the globe. The cover image relates to each issue’s content, enlightening readers about the various cultures. The target audience ranges from young to middle aged adults. The cover image conveys the clean look of the interior content. Stock photography was used in this piece of work.
Yo–Yo Factory
Package design for Yo–Yo Factory’s limited edition aluminum yo–yo. The box construction allows buyers to see and feel the product before purchasing. The color palette contrasts one color against another, and makes the designs of the yo–yo stand out.
Community Youth Center
Double sided three and four panel folding pamphlets promoting Community Youth Center in San Francisco. The quad fold is intended for teenagers to encourage participation in the activities. The tri fold pamphlet is designed for non-English speaking parents, to allow them to gain information about the organization.
