Wedding Paper Divas

Designed a range of promotional materials that inform consumers of the sales Wedding Paper Divas was having on their products. The elements used in the assets mostly correspond to the time of the year and season or if there was a particular product that was being promoted.

All images used were shot by the in-house photography team and would be adjusted according to the assets being created.

Winter Sale

Assets created to promote the Winter Sale. The design used across all channels had to be clean and modern, but follow a simplistic palette of black, white and gold. Some assets were animated to show the gold foil effect to draw more attention.

Anniversary Sale

Assets created to promote the Anniversary Sale. The design used across all channels had to be clean and modern, but relate back to the watercolor theme picked out for the month. With the brand’s secondary color being a vibrant pink and blush, this tone was selected for the assets.

November Sale

Assets created to promote the November Sale event. The design used across all channels had to be clean and modern, with the quilling and foil theme used throughout.

Partnership Mailer

To reach new brides-to-be, these mailers would be included in a voucher when couples first signup with their choice of wedding registries. A blank area was left for the mailers to be run through a separate printer to generate a unique promo code for each new customer.